Passion for Fitness, a fitness & lifestyle company offering genomics science based online fitness coaching has rebranded as Genefitletics (GFL). The company considers fitness as a sensitive & responsible part of human lives, while one solution fits all cannot be relied upon given that every individual has different DNA, biochemistry & metabolism.
Genefitletics understands the need of gene based assessment for its customers to evaluate associated health risks, nutrition related allergies, and understand the right kind of exercise for an individual considering his body’s response to workout.
Mr. Sushant Kumar, Founder & CEO of Genefitletics quotes, “Fitness is undergoing a scientific & technology disruption, and now customers are looking for a unique solution that works for their body. It should not only be sustainable over a long course of their lives, but also should help them keep lifestyle diseases at bay. Our purpose of rebranding into Genefitletics is to establish a connection with the customers through our brand’s key proposition & distinguish ourselves among fitness fraternity.”
He also added,”We will soon see Machine learning integrated into our solution to make fitness experience more extensible and futuristic. Given the wave of diseases that have attacked the human force with a huge fatality rate, fitness discipline has become a priority & must have for individuals, while sharing the same space with others seems like a biological risk. Hence consumer would want an immersive digital fitness experience which can help him adopt a healthy lifestyle.”
